The world market for coffee networks is expanding every day and is literally overcrowded. Mergers and acquisitions, expansion and monopolization dominate the industry. Everywhere you look, there are Starbucks or Tim Horton's, Luckin or Costa.
It turns out that it is very difficult for a mid-level regional player to compete with such giants. At least on the ground.
The popular chain of American coffee shops Biggby Coffee, in an attempt to gain a competitive advantage, announced plans to expand to the last place left without a cafe - to the moon.
This year, Michigan Sen. Gary Peters and Texas Sen. John Cornin passed the Space Movement Act, which states that the permanent population of space is a national goal. In May, Jeff Besos, CEO of Amazon, announced that his Blue Origin project would launch a manned mission to the moon. This will be the first commercial flight.
In connection with this news, Biggby Coffee decided to become the first company to open a store in space, and established initial contact with Amazon.
"To infinity and beyond - this is the mood of our company - says CEO Buzz Lightyear. - From a corporate culture focused on employee training to our ultimate goals focused on sustainability and growth. And we are taking preliminary steps to confirm this slogan, becoming the first coffee company on the moon. "
The company intends to implement its plan. Therefore, we look forward to further news!